The concept of building rapport with your customers is age-old, and it is as essential for an online business as it is an on-site business. Customers feel more confident at making purchases from businesses they trust, know and like. You can only obtain referrals and get people give your name along to others if they believe in you. This is the key to social media marketing, or any online relationship for that matter. Perry Belcher's 'know, like and trust' concept is about creating these trusting relationships using social media networks. This is concerned about establishing rapport with clients and allowing them to know, like and trust your business. This concept will be deconstructed and examined below:
Perry Belcher have started his territory in social media advertising with the use of a popular social networking platform. Such platform is actually the Twitter. Indeed, there are some helpful guides that will reveal the most effective ways to use Twitter. However, it is still advantageous to develop a strategic plan before you begin with your social medial advertising efforts. It is vital you start on the right virtual foot. The first thing to do is to ensure that you have a good picture for your profile. It is really necessary to ensure that you appear smart. However, you need to make sure that you will not establish a psychological barrier with your photograph. You must use all characters in your Twitter bio making sure this is not about the product being sold, but rather about yourself as a person.
This will bring benefit to the kind of relationship you will have with your clients. It is also suggested to put a link to your website and not your business website. One factor that is often forgotten by corporate Twitter accounts is sending followers a welcome and thank you message. If a person follows you on Twitter, it is as if they are extending a hand of friendship. If you won’t accept that, you are being so impolite. Remember, there's no commitment to the follower once you have welcomed them - you always have the option of unfollowing or blocking.
Perry Belcher defined this as the “courting stage”. This is the period where you and your followers communicate with each other. This happens when they respond to your tweet and you do the same way. If you happen to be networking on Facebook, and then set up groups about things you are particularly interested and knowledgeable in. This provides an opportunity to get your online audience both knowing and liking you better. This is important because it will offer some activity to their timeline.
Trust is established with the use of your blog where you can post the things you are interested in or knowledgeable about, and you can create contents about the things you focus on. Curtail links on both Facebook and Twitter to ensure that your friends or followers will be directed to this website. On your blog, you need to have a different page that will advertise various business and sales opportunities. As more consumers trust you, they will continue to click on the page. This is the landmark and core of profitability in social media marketing. In conclusion, social media marketing can be effective; you just need to follow the correct procedure and steps in order to make it happen.
Perry Belcher And The Fundamentals Of Social Media Advertising